Sunnyvale, CA – Nov 26, 2023, Xoriant Solutions, a leading global technology consulting and software services company, proudly announces its triumph at the prestigious B2B World Summit Awards, securing the Gold Winner position in the coveted Best Social Media Campaign category.

The B2B World Summit Awards, heralded as India's First Independent B2B Awards, attracted B2B Thought leaders across the Asia Pacific region, with a distinguished panel of jurors from industry behemoths such as ServiceNow, VMWare, Microsoft, Lentra, Here, and Cropion. Competing against formidable adversaries like HCLTech, Airtel Business, MarketsandMarkets™, Clear, MOURI Tech, Incture, Archetype, Esri India, and NEC Corporation India Pvt Ltd., Xoriant emerged as the Gold Winner, distinguished by its innovation and excellence.

Witnessing an impressive 48% increase in total followers and a remarkable 110% growth in overall engagement, Xoriant’s digital presence shines. The content's allure is evident in a stellar 74% boost in the average engagement rate, while web traffic from social channels sees a significant surge of 110%. Securing the 3rd position in percentage of follower growth among competitors underscores Xoriant's prowess in the digital landscape. This success not only highlights our numerical achievements but also showcases the vibrant community and impactful digital milestones Xoriant continues to achieve.

What sets Xoriant apart is its innovative approach to social media campaigns - an emphasis on quality over quantity, improved visual elements, data-driven messaging, a humanized communication style, and thematic campaigns with diversified content. This distinctive strategy has not only captured the attention of the industry but has also propelled Xoriant to the forefront of social media excellence.

Integral to this success is the integration of employees as brand ambassadors and a concerted effort to focus on brand elements for effective brand recall.

Ritu Rungta, AVP of Branding & Communication at Xoriant Solutions, expresses her pride in the team's dedication and creativity, stating, "I am proud of our team's dedication and creativity that brought Xoriant to the forefront of B2B social media excellence. This award reflects our commitment to crafting meaningful connections and innovative campaigns. It's not just about numbers; it's about making an impact, and we're thrilled to be recognized for our distinctive approach in the digital landscape."

About Xoriant

Xoriant is a Sunnyvale, CA headquartered digital engineering firm with offices in the USA, Europe, and Asia. From tech startups to Fortune 100 enterprises, we enable innovation, accelerate time to market and ensure client competitiveness across industries. Across all our focus areas – digital engineering, cloud, data & AI and Security – every solution we develop benefits from our software engineering DNA and culture of innovation. It also includes successful methodologies, framework components, and accelerators for rapidly solving critical client challenges. For 30 years and counting, we have taken great pride in the long-lasting, deep relationships we have with our clients. For further information about Xoriant, please visit www.xoriant.com