Sunnyvale, CA, Mumbai, India, August 22, 2024 – Xoriant, a ChrysCapital company that engineers modern technology platforms, has undergone a brand transformation itself. An initiative that has won it a Platinum award at the 2024 Titan Brand Awards for Best Corporate Rebranding under the Best Branding Efforts award program.

Xoriant’s rebranding, which includes a new brand identity aligned with its future vision, an elevated positioning of ‘Imagination Realized’, and a Creator/ Visionary personality with an authoritative tone of voice, reinforces the future-focused, data-driven company’s commitment to innovation and engineering. It also takes its 30-year heritage forward by embracing the "X of possibilities"- an infinite canvas where its Xfactors (Xoriant employees) together with its strategic partners can imagine, innovate, engineer and realize the future.

“The bolder Xoriant visual identity, was the first step towards positioning ourselves as challengers and visionaries who can enable customers to realize their imagination. It represents the high energy, growth-oriented, and innovative personality of Xoriant without changing our elemental self,” said Rajat Agarwal, CMO of Xoriant who led the rebranding initiative. Speaking about the award, he further added, “Receiving this esteemed accolade is a testament to Xoriant’s continued transformation and commitment to its stakeholder universe of employees, customers, technology partners, and the society.”

Ritu Rungta, AVP Marketing at Xoriant, echoed his sentiments by adding,“34 years ago, Xoriant was born with a vision to drive tech innovation for customers. Its evolution into a world-class digital engineering company with a global presence, a diverse portfolio of services, and marquee customers spanning across verticals called for rebranding that mirrored our growth and aspirations for the near future. We are proud of the new branding that's not just skin deep but rather is at the heart of everything we do.”

"Our partnership with Xoriant has been evolving since its beginning, focusing on creating a successful future for customers and people through technology and innovation. Their recent rebranding to 'Imagination Realized' underscores their forward-thinking vision and customer-centric approach. We're proud to have Xoriant as our partner, delivering top solutions and experiences that drive market success." John Yurewicz, Microsoft Partner Development Manager for Xoriant.

The TITAN Brand Awards recognizes outstanding brands worldwide. Its Best Rebranding Effort award program, which attracts hundreds of submissions from across the globe, celebrates successful rebranding initiatives that have revitalized a brand's identity and market relevance.

The TITAN Brand Award recognition adds another feather in Xoriant’s cap while upholding its brand motto of “If it can be IMAGINED, it can be REALIZED”.

About International Awards Associate (IAA)

Established in 2015, the International Awards Associate (IAA) is a global organization dedicated to recognizing professional excellence and outstanding achievements in various industries. As the organizer of a wide range of prestigious award programs such as the MUSE Creative Awards, MUSE Design Awards, Vega Digital Awards, NYX Awards, NYX Game Awards, TITAN Business Awards, TITAN Property Awards, London Design Awards, NY Product Design Awards, French Design Awards and many more, IAA aims to honor, promote and encourage professional excellence, from industry to industry, internationally and domestically, through award platforms that are industry appropriate.

About Xoriant

Xoriant is a Sunnyvale, CA headquartered platform engineering firm with offices in the USA, Europe, and Asia. From tech startups to Fortune 100 Enterprises, we enable innovation, accelerate time to market, and ensure client competitiveness across industries. Across all our focus areas – platform engineering, cloud, data and security – every solution we develop benefits from our product engineering mindset and a culture of innovation. We also lead with pre-built framework components and accelerators for efficiently solving critical client challenges. For 30+ years, we have taken great pride in the deep relationships we have with our clients.

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